Project Goals:
- Double Revenue Year over Year
- Update and Elevate Logo and Overall Branding
- New Website That Attracts Luxury Home Buyers and Sellers
- Improve and Increase Social Media Presence
As one agent in a sea of many, Katherine had always relied on her agency to provide the website, tools and other things she needed to grow her business. She was tired of blending in with everyone else. With a goal to focus more on higher-end homes and take her business to the next level, she needed someone to guide her through the many marketing tools available to realtors, help her use her own tools more effectively, and update her overall look, feel and branding to fit her new target market of luxury home owners.
Messaging and Marketing Tools
We Used
01
Clear Messaging and Updated Branding
Standing out in a sea of Realtors starts with utilizing words and branding that connect with your clients. For Couture Real Estate, we developed a unique brand message and then deployed it across the website, videos, and other marketing. A new logo and brand colors completed the new look & feel.
02
Website & SEO
Websites are the first place most people look to find out if they really want to work with you. Previously hidden on page 10 of the brokerage's site, we built Couture their own stand-alone site so they could relay their own personality and brand to potential clients. We then optimized it using SEO best practices to help her show up higher on search rankings.
03
Social Media & Blog Content
Having a strong presence on social media helps build authority and trust within your community.
Blogs are a great way to utilize your expertise and keep people on your website longer.
Both help drive traffic to the website.
04
Print Marketing
While digital marketing is more often used these days, for Realtors, print media can be very effective when done right. We designed a unique card and message, and selected the right neighborhoods to target to get results.
The Results
2x
Increase in Revenue
Year over Year, awarding Couture Top 1% of Realtors in California
Top 3
on Google for realtor-related search terms, improved over 20 spots!
$50k+
In revenue attributed
directly to marketing efforts in first 12 months
Let us take marketing off your plate, so you can focus on what you do
best.
Over 20 Years experience | Serving Local & National Businesses | With Practical, Efficient & Effective Marketing
Couture Real Estate’s messaging and marketing strategy was based on Storybrand principles. We are certified in using this framework and find it effective within any industry. Schedule a call to learn more about how Storybrand can fit with your business strategy.
Couture Real Estate’s messaging and marketing strategy was based on Storybrand principles. We are certified in using this framework and find it effective within any industry. Schedule a call to learn more about how Storybrand can fit with your business strategy.
Take your business from surviving, to thriving.
Marketing can seem like a mystery. You know you need it, but aren’t sure where to get it or what it can really do. The reality is, most people waste an enormous amount of money on marketing that simply doesn’t work.
We understand how overwhelming marketing can be, especially in today’s ever-changing digital world. Just when you think you’ve figured it out, something new comes along. You’re tired of trying to keep up, but you don’t want to fall behind.
Resources
Why Local Landing Pages are the key to SEO for Restaurants
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February 10, 2023
Three Ways Restaurants Fail in Marketing to their Guests
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February 10, 2023
Six Ways To Win At The Local Game Without Paid Advertising:
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February 10, 2023 Download
our free guide
Stop throwing money at Google, 5 Ways to drive traffic to your website without spending a dime
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