Project Goals:
- Increase Online Presence and Visibility
- Create Website That Converts
- Gain Enough Sales to Expand Hours and Days Open
- Improve and Increase Social Media Presence
In July 2021, The Sycamore at Chatham Mills kicked off its journey, led by an experienced restaurant owner who already had a strong following from his previous venture in the same town. However, even after a year, they weren’t getting the attention they had hoped for. Despite serving great food, creating a wonderful atmosphere, and putting in a lot of effort on social media, they weren’t showing up in online searches, and they weren’t getting enough new customers through their doors. They had ambitious goals: wanting to stay open five days a week instead of three, increase their sales, and make more profit overall. The problem was, their usual marketing strategies weren’t working anymore. So, they got in touch with us to come up with a plan to boost their profits. Our main aim? Help them become the top choice for upscale dining in the area.
Messaging and Marketing Tools
We Used
01
Clear Messaging and Updated Branding
They initially aimed for steakhouse recognition, but our thorough analysis of messaging and brand story unveiled a richer identity. Through a comprehensive evaluation of food offerings, customer experience, ambiance, and menu, we developed a precise brand guide for aligned marketing. The outcome? An expanded, compelling message that resonates with a broader clientele.
02
Website & SEO
We turned the brand guide into a stunning website, like the front door to their place, drawing more people in. Plus, our local SEO skills boosted them from 29th to 3rd on Google's restaurant list in town, making them way easier to find and try out.
03
Social Media Content
We snapped gorgeous new photos and fused them with the brand guide to craft social media content that saw a remarkable surge in engagement and followers. The impact was so strong that patrons started showing up, curious about the mastermind behind the enticing social media that left them craving a taste of the experience.
04
E-Mail Marketing
Leveraging their substantial newsletter database, we devised a strategic approach to not only sustain but also expand its reach. By consistently delivering visually appealing emails, we witnessed a substantial uptick in open rates and, consequently, a rise in reservations stemming directly from the email campaigns. This effort played a significant role in enhancing their overall restaurant traffic.
The Results
4x
Increase in Website Traffic from Organic Searches
Top 10
Over 45 keywords ranking in the top 10 on google, compared to just 5 when we started
100%
Increase In revenue in first 12 months on Marketing efforts
Let us take marketing off your plate, so you can focus on what you do
best.
Over 20 Years experience | Serving Local & National Businesses | With Practical, Efficient & Effective Marketing
The Sycamore’s messaging and marketing strategy was based on Storybrand principles. We are certified in using this framework and find it effective within any industry. Schedule a call to learn more about how Storybrand can fit with your business strategy.
Couture Real Estate’s messaging and marketing strategy was based on Storybrand principles. We are certified in using this framework and find it effective within any industry. Schedule a call to learn more about how Storybrand can fit with your business strategy.
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